Wednesday, July 11, 2012

Am I breaking up with my blog?

Well I haven't posted on my blog in awhile... I've been meaning to... It's not that I have forgotten all about my own little piece of web real estate... It's just that, well, I've been busy! A poor excuse I know - you will and can always find time to do something. Surely your day is not so jam-packed that you don't even get a chance to take a breath. It's just that...oh when I get home from work all I want to do is bludge! I'll have a snack, put my feet up, watch some tele and just generally try not to think too much about anything. Having been chained to my desk all day answering emails, composing emails, sorting emails, devising publicity plans, writing media releases, answering calls, constructing itineraries, it's nice to just let your brain have a little rest. I know what you're thinking, "oh woe is me", "we're all freakin' busy too". But when I get home my motivation level just turns to zero and the thought of having to get back on that darn computer for reasons other than online shopping irks me.

Did anyone ever tell you blogging was hard? It is, trust me. But for me I think it's just a case of laziness. Maybe I've lost motivation, the novelty has worn off, the honeymoon period is over. Wait, what? Am I breaking up with my blog? It was all so cheery and exciting in the beginning but after that magical three month mark that's when the true colours start unfolding. Things about them become annoying, the world suddenly isn't all so rosy, the excitement dies down... But then you realise that everything has flaws and you ask yourself whether you're willing to tough it out and maybe learn something in the process and think wouldn't life be boring if it was all strawberries and roses?

Well blog you're in luck because I've decided not to break up with you. Blogging is hard but we'll get through this together and maybe you'll be the love of my life (?!), but it's still early days yet. If everything was easy would we get anywhere in the world? Life is a challenge, embrace it!

Thursday, June 7, 2012

The Annual Book Design Awards 2012

"Never judge a book by it's cover". We've all heard that proverb so many times we probably mutter it while we sleep. And yet we're all guilty of doing it. It's in our nature, shit cover = shit book. If something doesn't visually please us we don't buy, hence why magazines are slaves to photoshop.

Of course we're all wrong, just because the cover is crap doesn't mean it isn't a good book. My boss has looked back on a few books of ours and thought what were we thinking? But maybe the publisher was battling it out with the cover designer, or the sales and marketing team didn't like it, or it was decided on without any proper consultation with the rest of the team due to time constraints or avoiding conflict. And of course design is constantly moving through trends (you can always tell a book published in the 80's compared to now). And there are trends according to genre as well. Self-help books have the usual pebbles stacked on top of one another, lots of water, etc. When we were discussing our Mindfulness For Life cover we were up in arms that the designer had chosen more water plus a bridge. But the truth is if we didn't have these elements it wouldn't be an authentic self-help book. People who are looking for a self-help book expect those elements to be there and if they're not then it misses the mark. So we succumbed to the water and actually love the cover now!

Covers are such a contentious choice. About once a month our boss calls us into her office and shows us a range of covers sent by the designer. Sometimes we agree with each other, sometimes we don't. Some of us love the background image, hate the font, or feel so-so about the colour. Some books have even had to be rescheduled because of cover art issues. Some people argue that it's not the cover but the spine that is the most important; for in a book shop most non-fiction books are placed spine out with only a select few being placed flat on their paper backs.

This year at the Annual Book Design Awards held by the APA there were many beautiful covers entered and some not so beautiful. But as another proverb famously states: "Beauty is in the eye of the beholder"! Here is what Bookseller + Publisher reported of the winners...

‘Publishers and designers need to take more chances’ was the message from the judges at this year’s APA Book Design Awards, held at the Powerhouse Museum on 17 May as part of the Sydney Writers’ Festival. ‘Shelves are full of books that look like each other and publishers are understandably cautious in approving edgy or radically different designs. But in order to capture public attention and move forward as an industry we need to be bold and courageous, to take leaps of creative faith and continue to push the envelope as far as it will go,’ the judges said.

After a four-year winning streak from Murdoch Books, Powerhouse Publishing picked up the Best Designed Book of the Year award for the exhibition catalogue Love Lace: Powerhouse Museum International Lace Award, designed by Sydney-based Dutch-European designers Toko. ‘[This] was the book that ultimately stood out from all the others,’ said the judges. ‘It is a great package all round—tactile and tasteful. The cover is excellent and the foldout poster works beautifully. The choice of using two different paper stocks, something rarely seen, has come off and the decision to use only one colour in some sections is elegant. The strong colours are a great way to deal with this feminie subject.’



The Young Designer of the Year award went to Hannah Robinson for her work on And Red Galoshes (Hardie Grant Egmont), The Elegant Art of Falling Apart (Hachette Australia), Wide Open Road (ABC Books) and Chasing Odysseus (Pantera Press)—‘all four books from different genres and each targeting different audiences’. The judges commended Robinson’s ‘willingness to try different things and confidence in their execution’.

The Best Designed Cover of the Year award went to The Art of Pasta (Penguin), designed by Daniel New, which the judges described as ‘very much an anti-celebrity cookbook ... aiming for elegance not edginess or gloss’. The judges praised the ‘clean crisp’ combination of watercolour and illustration.
The Best Designed Children’s Cover of the Year award went to Text designer WH Chong for the distinctive upside-down cover of August. ‘This cover is so clever and plays with the idea of what a book is,’ said the judges. ‘It plays with the traditions of where things should be and even includes a hand drawn barcode.’ They also observed that ‘the illustration itself places the novel in the YA category without alienating potential adult readers’.





Other awards presented on the night were:
Best Designed Fiction Book
Love in the Years of Lunacy (Mandy Sayer, A&U), designed by Emily O'Neill
The judges commended the book’s ‘elegant, classic cover appropriate for its genre’ and its ‘great romantic choice of type’.
Best Designed Nonfiction Book
Hiroshima Nagasaki (Paul Ham, HarperCollins), designed by Matt Stanton and HarperCollins Design Studio
This book impressed the judges with its ‘unusual approach in its genre’. ‘The whole package is tactile—particularly the embedded sticker on the cover—and steps away from where you would expect such a serious book to be pitched, without minimising the subject.’
Best Designed Literary Fiction Book
Foal's Bread (Gillian Mears, A&U), designed by Sandy Cull, gogoGinko, and Yolande Gray
The judges thought this book was a stand-out from the start. ‘The image of the horse is amazing, alive and moving. Stunning. The whole book is tactile—the jacket cover and back cover is outstanding.’
Best Designed General Illustrated Book
The Flight Attendant's Shoe (Prudence Black, NewSouth), designed by Di Quick
‘A classy production and the rhythm of the design in the different parts makes the book look very interesting,’ said the judges.
Best Designed Specialist Illustrated Book
Love Lace: Powerhouse Museum International Lace Award (Powerhouse Publishing), designed by Toko
Best Designed Children's Fiction Book
Alaska (Sue Saliba, Penguin), designed by Allison Colpoys)
Best Designed Children's Nonfiction Book
Drawing Life for Kids: My Art Journal (Queensland Art Gallery), designed by Amy Moore and Sally Nall
Best Designed Children's Picture Book
Ben & Duck (Sara Acton, Scholastic), designed by Nicole Stofberg
Best Designed Children's Series
Star League 1: Lights, Camera, Action Hero! (H J Harper, Random House), designed by Nahum Ziersch and Astred Hicks, Design Cherry
Best Designed Young Adult Book
August (Bernard Beckett, Text), designed by WH Chong and Susan Miller
Best Designed Reference and Scholarly Book
Swainston's Fishes of Australia (Roger Swainston, Penguin), designed by Clare Tice
Best Designed Primary Education Book
Pearson Library, Life Cycles of Australian Animals: Echidna (Greg Pyers, Pearson), designed by Glen McClay and Nikola Kyle
Best Designed Secondary Education Book
Oxford Big Ideas Australian Curriculum, Mathematics 8 (Nolan et al, OUP), designed by Sandi Dani and Trampoline, and Santiago Villamizar

Best Designed Higher Education and Tertiary Book (tied)
Graphic Design, Australian Style Manual (Barnum et al, McGraw-Hill), designed by Astred Hicks and Emily and John Gregory
Principles of Microeconomics, 5th edition (Gans et al, Cengage), designed by Leigh Ashforth and Olga La












What do you think of the winners?

Tuesday, May 29, 2012

A holiday in Hawaii

Hawaii: A magical land of sand, sunshine, skyscrapers and souvenirs; green sea turtles, Japanese tourists and volcanoes; high end stores, craters and coconut palms. We jetted off to the Aloha state for a family holiday and I've put our experience together for you ABC style. Enjoy! :)

A - ABC Stores
I can't start off this list without putting the infamous ABC Stores at the beginning. Proudly boasted by Hawaiians as their fourth industry after tourism, military and pineapples; these stores are EVERYWHERE in Waikiki. No, they have nothing to do with Blinky Bill, Shaun the Sheep or any other ABC character, ABC Stores are Hawaii's one stop convenience shop situated once, even twice, on every block. Souvenirs, clothing, hair accessories, bath, body, make up, medicine, food, alcohol, linen, they've got it all!

B - Birdman
Mum and Dad with their new friends
You can't visit Hawaii without seeing the Birdman. He's situated at the very end of the International Marketplace facing Kuhio Avenue. Beautiful tropical birds of all colours, sizes and breeds preening their feathers on various perches hung around an indoor rainforest feature. Look out for the king of them all - a giant dark blue macaw with a beak like a raptor's talon. For 5 photos the cost is $12 or $1 per photo.

C - Circle Island Tour
Hanauma Bay
Escaping the crowds of Waikiki on our first full day we jumped aboard a coach to see the various sights around Hawaii’s main island, O'ahu. It’s a great tour to get a feel for the island and to see different scenery for, depending on how long you stay, most of your time will most likely be spent in Waikiki. Our first stop was at Hanauma Bay, a beautiful sheltered bay full of coral reefs, white sand and coconut trees. You look down upon it from a high cliff and the snorkelers below look like little ants floating in the water (be warned this is a popular spot!). We pass the small bay where the famous love scene from From Here to Eternity was filmed and stop at the nearby Halona Blow Hole. We then veer north and pass Rabbit Island, named appropriately for it's past use to breed the island's food supply. The Mokulua Islands lie shady out in the distance and another island we pass is home to the Kaneohe Marine Corps Air Station. We stop at a Japanese temple where you begin to see that Hawaii’s ties with Japan run very deep. Past Chinaman’s Hat island, named so because it looks like a Chinaman's Hat (never thought you'd guess), and then we stop at Kualoa Ranch for some lunch. On the North side of the island we visit Sunset Beach where many surf comps are held in the winter and stop to see some Hawaiian Green Sea Turtles who’ve beached themselves. We see the famous Pipeline then head inland to visit a pineapple plantation. Our bus driver is part Hawaiian, part Korean and is a real comedian. He never stops talking the entire trip, cracking jokes, telling stories, teaching us Hawaiian, quizzing our knowledge and telling us interesting history of the island. Arriving back in Waikiki at 6pm we're totally exhausted but glad to have seen the island we’ll call home for a week.


D - Diamond Head
Hawaii’s most famous landmark. Diamond Head is a crater formed by a volcano eruption thousands of years ago and one of the best things you should do is walk to its very summit – 3000 people a day do. It’s a tough walk but totally worth it for the views of Honolulu from it’s peak. You’ll also see remnants from World War II as Diamond Head was the perfect lookout to detect approaching vessels. Wear good walking shoes and bring a dollar note for the entrance fee.

E - Embassy Suites
Our pineapple lounge
Situated on the revamped Lewers St one block away from the beach, the Embassy Suites was our Hawaiian hotel of choice. I loved how they felt the need to make everything as tropical as possible, picture this: palm tree curtains, palm tree carpet, pineapple sofa, palm leaves bathroom wallpaper, pineapple lamps, hibiscus bed runners and ukelele hallway carpet. They never let you forget you were in paradise!

F - Food
Oh my the food! Food glorious food! You would never go hungry in America! I wonder what Americans think when they come to Australia where it seems the more you pay for a meal the smaller it gets. Eating lunch at The Cheesecake Factory I stupidly thought I’d just order a sandwich as I wasn’t feeling that hungry. Big mistake! My Navaho sandwich arrived on my plate looking like a Giant Clam. For two nights in a row we got takeaway Korean BBQ which was not only delicious but so cheap. And here’s the catch, ONE serving cost us $9.99 and this said one serving fed both my Mum, Dad and ME for dinner! Coffee sizes start at Tall - Small and Medium don’t exist. Entrees are as big as main meals and the waiters think you’ll be hungry if you don’t order a main meal – don’t listen to them! I wasn’t too keen on American food, hot dogs, chilli dogs, toasted spam and rubber cheese sandwiches, creamy weird tasting butter. I bought a croissant sandwich from the ABC Store across the road from our hotel and had to pick SEVEN slices of ham off of it before I deemed it reasonable enough to eat. You get your money’s worth in food that’s for sure, but it’s a tad too excessive for what you really need. 

G - Golf Courses
If you love golf, you'll love Hawaii. There are plenty of golf courses to keep any avid golfer satisfied whilst on holidays. O'ahu has the most with 40 public and private courses to choose from. You can tell I'm not a golfer can't you...moving on!   

H - Humuhumunukunukuāpuaʻa
A little fish with a big name
It's a bit of a mouthful but this extremely long word is actually the name of Hawaii's state fish. The Humu-humu-nuku-nuku-ah-pu-ah-ah is a cute little bright yellow, black and blue fish. You'll see him in a few places around Hawaii; in the aquarium, swimming around the coral reefs, on beach towels and postcards.  



I - International Marketplace
A world full of wonders. Or more like a world full of the same wonders. Stall upon stall of souvenirs, jewellery, key rings, wooden carvings, hair flowers, clothing, signs, etc are here. But don't expect to find variety as each stall is just about exactly the same as the other which also makes it very easy to get lost! Don't be scared to barter and try and find the best quality souvenirs you can for if you see a carved decorative surfboard you like chances are you'll find another one the same and possibly better quality. Through the food court and onto Dukes Lane you'll find a more narrow, cramped and much more intense version of the marketplace. Here the sellers are more forceful and if you happen to even glance for a second at an item you'll be jumped on straight away. Don't worry about being too nice when they decide to personally show you every necklace they have for sale.

J - Japan
One thing I definitely wasn’t expecting were the masses of Japanese tourists in Hawaii. Many signs are written in English as well as Japanese and the street magazines and tourist brochures all have Japanese versions. Geographically it does make sense, hence why many Japanese also live in Hawaii too. An interesting fact: at the time of World War II, 40% of the population were Japanese.

K - Kalakaua Avenue
Kalakaua by night
Ah, the main shopping hub of Waikiki! Home to Ralph Lauren, Burberry, Louis Vuitton, Salvatore Ferragamo and all the other brands most of us can’t afford. Sephora is here for dirt cheap makeup compared to what you’d pay in Oz, Macy’s - the David Jones of America, and the shining star of them all - Victoria’s Secret :). I was a tad disappointed with the shopping though, you either had high-end stores or surf shops. There was nothing in between apart from Bebe and Forever 21 which sold cheapish current fashions. Kalakaua Avenue may be busy in the day but night time is when it truly comes alive. There are people EVERYWHERE. Buskers are on the street, palm trees are lit up with fairy lights, crowds of people are out wondering, shops are open til 11pm - this city doesn't go to bed until least 3am.

L - Language
The Hawaiian language is so delightful and cheery, you just can't help but say some of the words over and over again once you know how to pronounce them. Most people know the standard Aloha (hello, goodbye) and Mahalo (thank you). Their word "wikiwiki" means quickly and - yes - is where Wikipedia got it's name. If a W is between two vowels it turns into a V sound, hence Hawaii should technically be pronounced Hah-vy-ii. Kapiolani, Kaaawa, Kamehameha highway and of course the humuhumu fish are all fun to say. The Hawaiian language only has 12 letters which makes it extra easy.

M - Movies
Jurassic Park, 50 First Dates, Blue Crush, Battleship, Forgetting Sarah Marshall, Pirates of the Caribbean, Tears of the Sun and Tropic Thunder are just some of the many movies that have been filmed here. Not forgetting the TV show Lost and the new addition, Hawaii Five-0 either. When you see the beautiful, unique scenery of the islands you understand why Hollywood loves this place just as much as tourists.

N - Natural Environment
Overlooking Diamond Head crater
Hawaii is made of eight main islands and 128 islands all together. Native Hawaiians migrated there thousands of years ago from Tahiti and how they managed to row their canoes all that way beats me! Hawaii is very mountainous thanks to much volcano activity over thousands of years. The volcano Kīlauea on the Big Island is one of the world's most active volcanoes and has been continuously erupting since 1983. Roads are currently closed on the island's south side due to lava flow which flows right into the ocean, now that would be amazing to see! If we had more time we definitely would have flown to the Big Island to see this amazing spectacle. 

O - O'ahu
O'ahu is the most populated island of Hawaii where capital city, Honolulu, Pearl Harbour and the famous Pipeline are situated. The Big Island, Maui and Kaua'i are the next most populated islands with Kaho'olawe the only main island uninhabited due to it's barren landscape. Lana'i, Moloka'i and Ni'ihau also have small populations. On O'ahu the suburbs of Honolulu creep right up onto the sides of the steep mountain range behind the city. And you'll find the further away from Honolulu you get the less lavish the houses become away from the riches of the city.

P - Pearl Harbour
The USS Arizona memorial
The definite highlight of our trip. Standing there on Ford Island where row upon row of airplanes were lined up wingtip to wingtip making it a piece of cake for the invading Japanese to demolish all of Hawaii's fleet (how ironic that they were parked like this because of fear of sabotage by Japanese residents) was an unbelievable experience. Bullet holes are still in the window panes of the hangers. The sunken USS Arizona is still leaking oil 70 years after it was hit by a Japanese missile. It's an under water tomb with an eery 500 people still trapped under her decks. From the beginning of the USA's involvement in WWII, the USS Missouri - the last ever battleship made - takes you to the very end where the papers were signed on her deck to officially end WWII. All of our tour guides were very knowledgeable and really emersed us in the experience. We learnt many things, one that the Japanese didn't want to come, they were told they had to by the powers that be. And when their planes flew as low as the coconut trees, kids playing out in their yards on that sunny sunday morning thought the pilots were waving at them. They waved back but the pilots were instead trying to shoo them out of the way. Only three American planes made it into the air to attack with one pilot still in his pyjamas. The Japanese didn't only attack Pearl Harbour, they attacked the other military bases on O'ahu first then headed to the most important port of them all. They also had six submarines waiting outside the harbour in case any of the battleships moored on Ford Island tried to escape. There was so much information to sink in and for some one who gets bored easily with military history, I found everything was just so fascinating. Pearl Harbour was the worst day in US military history. It was a sobering experience to be there where it all happened and it is hard to imagine the terror Hawaiians would have felt that day. 

Q - Quarter
American money was a bit intimidating at first. The notes were fine but it was the coins that did our head in for the first few days. There were quarters and dimes and all weird sizes and I ended up with a pocket full of change because I didn't want to have to stand there studying my coins when I went to buy something! 

R - Rats
Apparently thanks to Europeans bringing rats with them to the island, diseases carried by the rodents wiped out the 400,000 native Hawaiian population to just 40,000.

S -Submarine
Inside the sub at 100ft
The Atlantis Submarine is a purpose-made tourist sub which takes you on a colour-spectrum-quashing dive down to the artificial reefs off Waikiki. About 1km off the shore 100ft under the ocean you see purposely sunken ships and airplanes where fish and coral are busy constructing new cities under the sea. Because it's deep it's a little hard to see clearly and there are no bright colours this far down except for blue. It was fascinating to see how colour breaks down under the ocean; red is the first colour to disappear with no sunlight and my Mum's red t-shirt was soon transformed to dark brown. 

T - Tipping
Being first timers in the land of America we were a little anxious about tipping and what was required of us. But it turned out to be less stressful than we released and is not something you should lose any sleep over. The only time you need to tip is for service e.g. your waiter, your bell boy, your valet, your tour bus driver or your activities planner. At restaurants it was about an 18% tip on your bill or they would calculate the tip based on a per person basis. The tip was either added automatically to the bill or you added it manually yourself on the bill on an allocated line. Other places such as the hotel valet had signs to say how much to tip the bell boys and it's up to you if you want to keep to the minimum or go an extra bit further. 

U - Umbrella
- Not necessary at all! The weather in Hawaii was beautiful one day, perfect the next. It never rained and was a sunny 28 degrees the whole nine days we were there. It wasn't humid either, just a nice, dry heat. Even though the temperature was lovely and bearable, the Hawaiians still loved to crank up their air conditioning. On our Circle Island Tour I froze the entire way and I'm not kidding - it felt like we were touring Antarctica! And walking past the high end stores like Ralph Lauren the air con blasted out of the doorway at you as you were walking on the pavement. Make sure you pack a jumper or cardigan!

V - Vehicles
A Hawaiian number plate
Americans love their pick up trucks! They were everywhere and so were Dodge brand cars - something we're not used to seeing in Australia. The variety of cars and models made our cars pale in comparison in Australia. Oh and my favourite - they have rainbow number plates! Aloha :)


W - Waikiki
The Moana Surfrider
Waikiki is the main suburb/tourist hub of Honolulu. It's a Hawaiian word which means spouting water (wai = water, kiki = spouting). And for good reason - before the 1920's Waikiki was mostly marshland with many swamps, rivers and springs. After a heightened level of overseas tourists started visiting the area the decision was made to drain the water into a canal and the first construction began on the now famous tourist mecca of today's Waikiki. The first hotel was built in 1901 and is still there to this day - the Moana Surfrider - and it's the most beautiful of them all. Waikiki Beach is beautiful but once you learn that all of the sand has to be imported from California and Australia because of said past marshland history you look at it in a different light...

X - X-ray
Make sure that if you buy alcohol whilst on holiday don't pack it in your carry-on luggage! The x-ray will pick it up and you'll either have to throw it away or check in the carry-on bag that its in. My brother's newly purchased skull-shaped bottle of vodka from an ABC Store narrowly missed joining the water bottle graveyard at security screening (or finding it's way into the hands of a new Hawaiian security-working owner). All alcohol you buy outside of duty-free must go under the plane!

Y - Yellow Hibiscus
The state flower of Hawaii is the melemele (yellow) hibiscus. No, not the red hibiscus or the yellow hybrid with a red centre, just a plain yellow hibiscus. Hibiscus are native to Hawaii and you'll see many in a whole range of colours around the streets of Waikiki.

Z - Zoo
There is a zoo in Hawaii called the Honolulu Zoo, but we didn't go there. The tropical birds of Birdman and seeing Hawaiian Green Sea Turtles beached on the North side of the island were enough to satisfy our animal needs!
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